England cricketer Ben Stokes has lost his sponsorship contract with sportswear giant New Balance following his arrest outside a nightclub which also left his Ashes series in doubt.
Stokes, who was arrested on suspicion of causing actual bodily harm, also issued an apology after video emerged of him mimicking the disabled son of British celebrity Katie Price.
New Balance said it "does not condone" behaviour by Stokes, who is also believed to be the subject of a damning video showing a man throwing multiple punches outside the Bristol nightspot.
"New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017," the company said, in a statement which was widely reported by British media.
The talismanic all-rounder's career has been plunged into turmoil following his arrest last month.