Samsung, for the first time, has launched a Customer Relationship Management (CRM) application named“My Galaxy” on Google Play Store. The content of the app is uniquely created to offer the most personalized customer experience. Customers can take the advantage of a range of exclusive offers from music contents, lifestyle products and books for everyday live events. Among these, Bagdoom, an e-commerce online store is selling all kinds of lifestyle products with 8% discount on products and Eboighor.com, an online book store, will provide 5% discount on academic books & 25% discount on fictions to the My Galaxy app users. The app also provides user assistance such as store & service center locator, for easier access to outlets & device related solutions.